BA (Hons) Professional and Digital Marketing
This course is subject to validation.
The BA (Hons) Professional and Digital Marketing programme is designed to give a broad coverage of contemporary marketing topics and issues within business and management.
Both strategic and operational options will be studied and discussed. The Professional and Digital Marketing course is designed to create options for students who are interested in strategic marketing, digital marketing, marketing analytics, and branding.
The BA (Hons) Professional and Digital Marketing programme is designed to give a broad coverage of contemporary marketing topics and issues within business and management. Both strategic and operational options will be studied and discussed. The Professional and Digital Marketing course is designed to create options for students who are interested in strategic marketing, digital marketing, marketing analytics, and branding.
Through detailed theory and experience, the course will build the essential skills that employers expect from graduates allowing you to lead in professional and digital marketing from people management, business analytics to developing a marketing strategy. This course is designed to enable you to learn about the subject area, to apply your learning to form opinions and solve problems, to practice subject specialist skills with competence and confidence and to develop abilities to construct your own knowledge and attributes independently. Along with subject based knowledge and skills, you will also develop both academic and employment skills and use these in a variety of ways.
The course is delivered on campus and requires students to attend two days per week. Delivery of the course is through a range of methods including lectures, seminars, case-study, discussions, and workshops.
Usual Entry Requirements
UCAS Tariff: 96 points
A Level: CCC
BTEC L3 Extended Diploma: MMM
See more information and exclusions here*
*Students not meeting exact requirements can be assessed on a case- by-case basis, particularly where industry experience is evident.
Typical Module Diet
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In the first year, students build a strong foundation in marketing by exploring core marketing principles and concepts. Students learn how to recognise key business, management, and marketing issues in a fast-moving business environment. This process strengthens their problem-solving abilities and communication skills, which are essential for academic progression and future professional roles. Lectures, seminars, case studies, and workshops.
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Building on the initial foundation, students expand their knowledge of strategic and operational marketing allowing them to further explore how strategic and operational marketing is changing. They also develop research capabilities that support the creation of informed options within strategic and operational marketing. Lectures, seminars, case studies, and workshops.
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In the final year, students consolidate their expertise in the strategic manage of marketing. A global perspective ensures that marketing analytics and options reflect the contemporary nature of global marketing management. Students will enhance their analytical and communication skills, preparing to deliver data driven strategies and tactics. Lectures, seminars, major research project, case studies, and self-directed study.
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Projects, Report, Technical Documentation, Testing, Marketing and PR, Research and Design Document, Specifications, Portfolio, Review, Reflection, Dissertation
Period of Study
Three Years Full-time
Six Years Part-time
The University Studies at WSC Admissions Policy contains information on our English Language requirements.
Terms and Conditions can be found here.
Fees
£8,500 per year full-time
£4,250 per year part-time
Click for information on securing student finance
Details of any incidental costs related on this course can be found on the course factsheet.
Study will be delivered at the University Studies and Professional Development Centre at West Suffolk College.
This degree programme is designed by University Studies and validated by the University of East Anglia, a top-25 UK University. The Degree is quality assured against national Quality Assurance Association benchmarks and regulated by the Office for Students.
